She felt the hairs on the back of her neck prick up as the men began to gang up and intimidate her with a series of invasive questions. Yet to achieve long-term, sustainable change, Och says men across all platforms of gaming need to step up and say something. That’s good for the software giant, because the next installment of its Halo franchise has been delayed, leaving the new Xbox without a flagship attraction. According to a new study of more than 13,000 adolescents, Gentile and a team of French researchers found a link between video game exposure and sexism. But despite women now representing a significant stake in what has become a multi-billion-dollar industry, the last decade has seen gaming become notorious for sexism, sexual harassment and trolling. In the lockdown, at least one player has been emboldened to take on the behemoths of tech. As director of The Working Lunch, she aims to empower young women who are trying to, In 2012, US media critic Anita Sarkeesian launched a Kickstarter campaign to crowdfund, , a video series that examined the way female characters are, The backlash was swift and vicious. “The biggest video games are much more profitable over time than any movie that’s ever been made,” says Matthew Kanterman, an analyst with Bloomberg Intelligence. A study by Indiana University has found a dip in the sexualization of female primary characters in video games over the past decade. Using voice chat to communicate, Och hoped to swap tactics with other players. In this study, we sought to determine what personality traits, demographic variables, and levels of game play predicted sexist attitudes towards women who play video games. Jennifer Wadella is a JavaScript developer and co-founder of fatuglyorslutty.com, a website that was set up to capture the harassment aimed at female gamers (the name is the sum of the “go-to” slurs thrown at women and girls online). “I think that it’s under-reported and I believe the actual number is much higher,” she says. “I felt like I was going to be sick.”, Shaking, she left the voice chat and closed the game. workinglunch.online, Dedicated to empowering women who work in gaming or want to work in gaming. Women forced to take extreme measures to combat sexism. The boom has supercharged what was already an extremely lucrative business. Electronic Arts Inc., maker of games such as Madden NFL and FIFA soccer, says it added “tens of millions” of new players during the outbreak. And a third of participants said the outbreak had delayed some titles: In addition to Halo Infinite, dozens of releases have been postponed. “I know a woman at a very prominent company in the gaming and VR industry who told me that she thinks about Gamergate every time she posts on social media,” she says. Och, who studied game development at the Academy of Interactive Entertainment in Sydney and now works as an indie game developer, believes the overt sexualisation of female characters and the normalisation of violence against women is at the basis of the issue. “We need to show them that game development is a real career option,” McLean explains. The mouthpiece of the gaming generation, The Escapist aims to capture and celebrate the contemporary video gaming lifestyle and the diverse global video game culture by way of in-depth features, thought provoking articles and relevant columns authored by leading video game authorities, as well as cutting-edge video shorts, engaging forums and robust … 2017. Across the industry, coders and designers describe a frat-house mentality and hostility toward women. “If they can’t compete on hardware sales, they need to compete in other areas.”. "In the '80s and '90s, video games were seen as things boys do. Last May, she noted, more than 150 employees at Riot Games participated in a walkout to protest the studio’s use of forced arbitration and what some employees argued was a sexist company culture. Gamergate: Swedish gaming companies tackle sexism in video games The industry has been catering for the stereotypical male gamer for too long, but in Sweden games companies are taking action Blatant sexism and misogyny in gaming culture may be the work of a minority of gamers, but it's still an important issue that deserves an open conversation. Web. “I know several companies, including Bungie and Microsoft, that took notice of the harassment we documented and made changes to their platforms. Yet despite improvement in recent years, there is still a severe lack of female protagonists in games, as well as an over-sexualisation of female avatars. And it's coming from both men and women at roughly the same rates. “I had intrusive memories of it for days,” she explains. Then, one of them told her he was masturbating. A cyber mob descended on Sarkeesian’s social media accounts and flooded them with hateful and sexist comments, death and rape threats. 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